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dobson_dev

Apple makes beautiful products. Linux is powerful. Microsoft sucks.

Dobson Development is an AI automation and business strategy agency for businesses that want better. We specialise in NOT Microsoft.

Your technology is the thing your team touches eight hours a day.

The best people want to work on good machines. Clients notice what you open in a meeting. A business that runs on beautiful hardware, fast software and AI that earns its keep carries itself differently.

You choose your office, your car and your coffee with care. We bring the same care to everything with a power button.

The setup

What a business looks like once we've finished with it.

Latest writing,

Get Australia off Microsoft

CrowdStrike pulled the trigger. Windows was the gun.

This morning's outage was Friday the 13th doing what Microsoft does every few months. The case for getting the whole country off it.

It has been 0 days since Microsoft's last major outage.

If you needed one more reason. Last incident: Friday 13 November 2026.

More writing

Run your business on tools you'd choose.

Tell us what you're running today. We'll show you what better looks like.